Big Lake, MN — Founded in 2024
At the heart of every great brand is a simple idea: solve a problem that matters to you. For 420 Flex, that idea was born out of a love for two things — fitness and cannabis.
As longtime fitness enthusiasts who also enjoyed cannabis, the founders of 420 Flex realized something was missing in the market: a product designed to intentionally bridge the gap between these two worlds. The result? The first all-natural THC-infused pre-workout —crafted to energize, inspire, and empower people who want more from their wellness routine.
Bold Packaging, Bold Mission
From day one, 420 Flex wanted packaging that reflected their unique identity — a clean,
athletic design with a bold edge. Working closely with The Paper Tube Co. and a freelance designer, they developed sleek black tubes with striking green accents and modern typography. Every detail was intentional, balancing compliance with creativity. The result is packaging that feels premium, eco-friendly, and functional — designed to stand out on shelves while giving customers an exciting unboxing experience.
“The tube design has become part of our identity. It tells our story before someone
even tries the product — bold, different, and built for people chasing their goals.” –
420 Flex
Creating a New Category
420 Flex isn’t just another cannabis brand. They’re pioneering a new category at the
intersection of cannabis and fitness, proving that the two can coexist in a functional,
intentional way. Their THC-infused pre-workout sachets come in 10-pack tubes, offering consistency, safety, and convenience for athletes, fitness enthusiasts, and anyone looking to elevate their training. But building something new hasn’t been without challenges. From navigating regulations to scaling production and educating consumers, the 420 Flex journey has been about persistence, passion, and staying true to their mission.
Looking Ahead
The future for 420 Flex is ambitious. They see themselves expanding into new functional
cannabis SKUs and growing into a national brand as markets continue to open.
And if they weren’t building this? Chances are, they’d still be chasing something fitness-related— because passion for health, performance, and innovation is in their DNA.
A Partnership That Elevated the Vision
420 Flex credits part of their success to their collaboration with The Paper Tube Co.
“Working with The Paper Tube Co. has been seamless. They took our vision and
elevated it, giving us packaging that feels every bit as intentional and premium as
the product inside.” – 420 Flex
With packaging that tells their story before the first scoop is mixed, 420 Flex is ready to inspire a community of movers, lifters, and dream-chasers who believe in pushing boundaries—and doing it with style.
✨ 420 Flex is more than a product — it’s a movement. Where fitness meets cannabis,possibility begins.
