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The Global PRO: What It Is and Why Brands Are Skeptical

by Karly Oykhman September 07, 2026

What is a "global PRO," and why are brands so cautious? Explore how organizations like the Circular Action Alliance are shaping cross-border EPR laws and how to adapt your packaging.

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Bronze Lady Justice statue standing beside a wooden judicial gavel on an office desk.
Which States Are Next for EPR Packaging Laws? (New York, New Jersey & More)

by Karly Oykhman September 04, 2026

Which States Are Next for EPR Packaging Laws? (New York, New Jersey & More) breaks down active legislative momentum, state needs assessments, key timelines, and compliance steps.

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Texas Salt Co.: Reimagining the Cocktail Salt Experience
Texas Salt Co.: Reimagining the Cocktail Salt Experience

by Michele Molina September 02, 2026

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Butterface: A Fresh Take on Lip Care, Wrapped in Personality
Butterface: A Fresh Take on Lip Care, Wrapped in Personality

by Michele Molina September 01, 2026

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Island Pond Cannabis Company: Where Beautiful Packaging Meets Vermont Craft
Island Pond Cannabis Company: Where Beautiful Packaging Meets Vermont Craft

by Michele Molina August 31, 2026

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How EPR Fees Are Calculated: What Brands Actually Pay Per Pound of Packaging
How EPR Fees Are Calculated: What Brands Actually Pay Per Pound of Packaging

by Karly Oykhman August 12, 2026

EPR packaging fees calculation is now critical for brands selling into US and UK markets. With seven US states enforcing extended producer responsibility laws, fees vary dramatically—from $0.01 per pound for recyclable paper to $0.15+ for non-recyclable plastics. This comprehensive guide walks through the exact EPR packaging fees calculation process, showing how base fees, modulated fees, and material choices determine what you'll actually pay, and how switching to recyclable packaging can cut your compliance costs by 55-81%.

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EPR Packaging FAQ: 20 Questions Brands Are Asking Right Now
EPR Packaging FAQ: 20 Questions Brands Are Asking Right Now

by Karly Oykhman August 10, 2026

As of mid-2026, seven U.S. states have enacted EPR packaging laws—Maine, Oregon, Colorado, California, Minnesota, Maryland, and Washington—shifting financial responsibility for packaging waste from municipalities to brands. Extended producer responsibility requires producers to register with a PRO, report packaging data, and pay fees based on weight, material type, and recyclability. This comprehensive FAQ answers the 20 most common questions brands are asking about EPR packaging laws, including who qualifies as a producer, what materials are covered, how fees are calculated, key compliance deadlines through 2027, and how choosing recyclable fiber-based packaging like paper tubes can lower EPR costs through eco-modulation.

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Small Business Packaging: How to Look Premium Without a Big Budget
Small Business Packaging: How to Look Premium Without a Big Budget

by Karly Oykhman August 07, 2026

Small business packaging is your first physical touchpoint with customers, and it doesn't require a massive budget to make a premium impression. In 2026, even micro-brands can create memorable unboxing experiences by layering affordable branded touches—custom stickers, custom tape, and custom tissue paper—onto simple stock packaging. This comprehensive guide shares practical small business packaging ideas you can implement immediately, including how to choose budget-friendly foundations like kraft boxes and paper mailers, layer the unboxing experience for under $2 per order, add eco-friendly materials that 76% of shoppers prefer, and use personal touches like handwritten notes to turn one-time buyers into loyal fans. You don't need 10,000-unit print runs or fully custom boxes to compete—you need smart, intentional design choices that signal care and quality at every layer.

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Luxury Packaging Design: What Makes a Package Feel Premium?
Luxury Packaging Design: What Makes a Package Feel Premium?

by Karly Oykhman August 05, 2026

Luxury packaging design is the art of orchestrating multi-sensory details—weight, texture, sound, and unboxing ritual—to create an elevated brand experience from the first touch. The global luxury packaging market is projected to grow from $19.66 billion in 2026 to $24.17 billion by 2031, with paper and paperboard holding over 43% of the market. This comprehensive guide breaks down what separates truly premium packaging from everything else: the core design principles that create sophistication, materials that signal luxury without sacrificing sustainability (FSC-certified paper, compostable boards, vegetable inks), finishes and embellishments that enhance rather than overwhelm, and structural design techniques that turn unboxing into a memorable ritual. Whether you're a heritage luxury brand or an independent startup, these insights show how thoughtful luxury packaging design creates emotional connections, enhances brand value, and drives measurable ROI through higher perceived value and customer loyalty.

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How to Rebrand Your Packaging Without Losing Your Identity
How to Rebrand Your Packaging Without Losing Your Identity

by Karly Oykhman August 03, 2026

A packaging rebrand is one of the highest-stakes moves a brand can make. Done well, it signals growth, aligns with sustainability expectations, and strengthens shelf presence. Done poorly, it severs the connection with loyal customers who rely on familiar visual cues to make purchase decisions. Research shows that 72% of consumers say packaging design influences their buying choices, and 98% notice when brands change their visual identity—which means every packaging rebrand carries real commercial risk and opportunity. This comprehensive packaging rebrand guide walks you through strategy, auditing current packaging, defining recognition anchors that must stay consistent, identifying what should change and why, concept development, sustainability integration, testing with real customers, phased rollout planning, and ROI calculation. Learn how to modernize your product packaging through sustainable materials like FSC-certified paper tubes and biodegradable structures while protecting the brand identity elements that drive customer loyalty and repeat purchases.

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Mr. Suzuki's Pet Care: Elevating Canine Skincare Through Thoughtful Design
Mr. Suzuki's Pet Care: Elevating Canine Skincare Through Thoughtful Design

by Michele Molina July 31, 2026

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Oregon EPR Packaging Law: Implementation Started July 2025 - Are You Registered?
Oregon EPR Packaging Law: Implementation Started July 2025 - Are You Registered?

by Karly Oykhman July 31, 2026

Oregon EPR packaging law registration became mandatory July 1, 2025 under the Plastic Pollution and Recycling Modernization Act (SB 582). As of mid-2026, most producers selling packaging into Oregon must complete Oregon EPR packaging law registration with Circular Action Alliance or face penalties up to $25,000 per day. A February 2026 injunction only covers NAW members—all other producers remain fully subject to Oregon EPR packaging law registration, data reporting, and eco-modulated fees. This guide covers registration requirements, compliance deadlines, and fee reduction strategies.

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How Eco-Friendly Packaging Builds Customer Loyalty (and Boosts Your Brand)
How Eco-Friendly Packaging Builds Customer Loyalty (and Boosts Your Brand)

by Karly Oykhman July 29, 2026

Eco-friendly packaging customer loyalty is a proven retention strategy in 2026. McKinsey's 2025 survey shows 74% of consumers are willing to pay more for sustainable packaging, and 90% prefer brands with eco-friendly packaging. This connection between eco-friendly packaging and customer loyalty is strongest among Gen Z and millennials who reward sustainable materials with repeat purchases and word-of-mouth. Learn how FSC-certified papers, compostable materials, and strategic unboxing experiences turn eco-friendly packaging into customer loyalty assets that drive retention, reduce acquisition costs, and strengthen brand trust through genuine environmental commitment.

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California SB 54 Explained: What Brands Need to Know About the New EPR Regulations
California SB 54 Explained: What Brands Need to Know About the New EPR Regulations

by Karly Oykhman July 27, 2026

California SB 54 EPR regulations became permanent on May 1, 2026, when the Office of Administrative Law approved final rules for the Plastic Pollution Prevention and Packaging Producer Responsibility Act. California SB 54 EPR regulations establish the nation's most comprehensive extended producer responsibility framework, requiring all producers selling single-use packaging in California to register, report supply data, and pay fees starting January 1, 2027. California SB 54 EPR regulations mandate that by 2032, 100% of packaging must be recyclable or compostable, 65% of plastic must be recycled, and plastic use must drop 25%. This guide covers producer obligations, Circular Action Alliance registration, compliance deadlines, fee structures, and why paper tube packaging is positioned favorably under California SB 54 EPR regulations.

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SB 343 Labeling Deadline: The Brand Checklist for October 4, 2026
SB 343 Labeling Deadline: The Brand Checklist for October 4, 2026

by Karly Oykhman July 24, 2026

The SB 343 labeling deadline of October 4, 2026 is less than two months away. California's Truth in Recycling law prohibits the chasing arrows recycling symbol and recyclability claims on packaging unless materials meet strict statewide infrastructure criteria. The SB 343 labeling deadline applies to all brands selling in California, regardless of location or size. After the SB 343 labeling deadline, only packaging meeting the 60/60 threshold—collected by programs serving 60% of California's population and sorted by 60% of facilities—can display recycling symbols. Violations carry penalties up to $2,000 per item. This guide provides a complete SB 343 labeling deadline compliance checklist covering packaging audits, artwork updates, PFAS testing, manufacture-date tracking, and why paper tube packaging simplifies compliance before the SB 343 labeling deadline.

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