Sometimes, the best businesses begin with life’s smallest requests. For Steph Schertz, founder of Bushyl, it all started when her three-year-old daughter asked if they could watch a soap-making video together. That moment of curiosity sparked a journey that would lead Steph from YouTube tutorials to creating her very own line of shower steamers—products designed to transform a simple daily ritual into a luxurious experience.
“From the minute I successfully blended those tricky ingredients, I was in love,” Steph recalls. What began as a playful experiment quickly grew into a passion for crafting bath products with both heart and sophistication.
Handmade with Intention
Bushyl is rooted in the philosophy that handmade doesn’t have to mean rustic or unfinished. Steph wanted to create something that felt special—thoughtfully made, with the care of small-batch production, but also polished and elevated. Her shower steamers, available in scents like calming lavender and refreshing tea tree/eucalyptus/mint, capture that balance beautifully.
Packaging plays a big part in this vision. Instead of bags or small boxes, Steph designed her own custom paper tubes that feel sturdy, elegant, and gift-worthy. Inspired by vintage botanical illustrations paired with contemporary details, her packaging doesn’t just protect the product—it invites customers in.
“I love how much it stands out on a shelf,” Steph says. “The design really draws a customer in and encourages them to pick it up and see how luxurious it feels.”
Standing Out in a Scented World
In an industry filled with countless fragrance-based brands, finding ways to stand out can be a challenge. Online, where customers can’t smell products before buying, it can be even tougher. That’s why Steph has leaned into wholesale partnerships, trusting that once people encounter her products in person, the combination of fragrance and design speaks for itself.
And it does. Customers consistently compliment two things: the thoughtful scents and the beautiful packaging. It’s proof that when creativity and intention come together, they create an experience that lingers long after the shower ends.
Looking Beyond the Steam
For Steph, Bushyl is more than just a product line—it’s the beginning of a bigger dream. With a background in events, she imagines one day hosting retreats and gatherings where people can connect, recharge, and celebrate creativity together. Until then, she continues to grow her brand with the same care and attention that first drew her into soap-making.
“I’m so excited to see where this massive upgrade takes me,” Steph shares. “I love hearing the stories of customers who discover my products and enjoy them, or love gifting them to their loved ones.”
A Partnership that Elevates
Steph’s journey with packaging has been made smoother thanks to her collaboration with Paper Tube Co., whose team supported her vision from concept to final product. “I love working with Paper Tube Co. and they’ve done such an amazing job of making our work feel like a true partnership. From the initial sales call through to every step of the production and delivery process, I feel taken care of and encouraged. Communication is always so fast and thorough and any guidance I need is thoughtfully considered. I cannot recommend them enough.”
✨Bushyl is proof that everyday rituals can be elevated into something
extraordinary—when passion meets design, even a shower steamer can feel like a luxury.
