Behind every great brand is a story of curiosity, purpose, and passion. For Kristen, a pelvic health physical therapist, that story begins in the clinic. She had seen firsthand how deeply intimacy, confidence, and overall well-being are connected. But she also noticed a gap: the products her patients were actually using weren’t always designed with either clinical expertise or luxury in mind.
So, she created Lava—a brand at the intersection of science and sensuality. More than just a lubricant, Lava is about creating products that are grounded in wellness but elevated by indulgence. With its mantra “Erupt in Pleasure”, Lava empowers people to feel both healthy and beautiful in their most intimate moments.
Filling the Gap in Sexual Wellness “I started Lava because I saw a gap between clinical care and the intimate products people were actually using,” Kristen explains. “I wanted to provide something that wasn’t just functional but also luxurious.”
This vision makes Lava stand apart in an industry still burdened by cultural stigma and censorship. By combining the credibility of medical expertise with the artistry of thoughtful design, Lava reimagines sexual wellness as something to be celebrated, not hidden away.
From the start, Lava’s packaging had to match the product’s philosophy: beautiful, luxurious, and empowering. That’s why the brand turned to The Paper Tube Co. for a packaging solution that could balance form and function. The result? A suite of packaging that includes a sleek tube, elegant mailer, tissue paper, and a thoughtful thank-you card—each detail designed to feel indulgent. Warm colors and textures evoke sensuality, while the sturdy, elevated design ensures Lava feels like a luxury item you’d proudly display.
“I wanted an experience from the moment you received Lava in the mail,” Kristen says. “Something beautiful to look at, luxurious to touch, and designed to feel special every time you reach for it.”
Lava may have started with a single product, but Kristen envisions it growing into a full-fledged wellness line—a trusted name in pelvic health, intimacy, and luxury self-care. The future includes science-backed essentials that support confidence, pleasure, and well-being, while continuing to challenge stigma in the sexual wellness space. One day, Lava products may not only be recommended by healthcare professionals but also proudly displayed on the shelves of premium retailers.
Through the packaging journey, Kristen’s experience with The Paper Tube Co. was seamless. “My experience was excellent from the very beginning to the very end,” she notes. It’s a reminder that when brand vision and packaging expertise align, the results can feel both elevated and effortless. ✨
Lava is more than a product. It’s a movement to bridge science and sensuality, luxury and wellness, function and indulgence—all wrapped in packaging designed to make every moment feel like an eruption of pleasure.
