Founded in 2024 in Boyceville, Wisconsin, Bifrost Butters was created with a simple but ambitious goal: to bring restaurant-level flavor into home kitchens. What began as a craft perfected decades ago in a professional kitchen has evolved into a premium product designed for today’s home cook—one that transforms ordinary meals into something unforgettable.
At the heart of Bifrost Butters is founder Meg Wittenmyer, alongside her husband, a chef who first learned to make these compound butters from his master chef more than 40 years ago during his apprenticeship. What was once a professional kitchen staple had never truly been available to the public in this form. Recognizing that every home cook could benefit from such a versatile and flavor-packed product, the couple decided to bring it to market.
Unlike typical flavored butters, Bifrost Butters are crafted with more than 20 ingredients, carefully layered to create depth and balance. The result is not simply butter with seasoning—it’s a butter sauce in the making. When sliced onto steak, melted over vegetables, or stirred into pasta, it instantly elevates a dish, delivering a gourmet experience without added complexity in the kitchen.
From Amateur to Elevated
In the early days, the butters were wrapped in deli paper with twisted ends—a practical but modest presentation that didn’t reflect the craftsmanship inside. As the brand grew, it became clear the packaging needed to match the premium quality of the product.
The rebrand, led by designer Christopher McLaughlin of TENFOLD, introduced a completely new visual direction. The 4 oz. parchment-wrapped butter logs are now housed in custom paper tubes, with updated typography, color systems, and printed design elements that eliminate the need for separate labels. Everything is printed directly onto the tube, creating a clean, cohesive, and elevated presentation.
Color as a Flavor Story
One of the most distinctive elements of the new packaging is its use of color. Each tube reflects the butter inside. Café de Paris, rich and golden, is packaged in a bold yellow tube. Bourgogne Garlic Herb, tinted naturally green from parsley, is housed in a green tube. As new flavors are introduced, each will carry its own distinct color identity, allowing the packaging to communicate flavor at a glance while creating a striking presence at retail.
The paper tube format not only differentiates Bifrost Butters from traditional butter packaging, but also reinforces its premium positioning. It stands upright, feels substantial in hand, and visually separates the brand from the flat, paper-wrapped norms of the dairy case.
Balancing Quality and Growth
Like many small food producers, Bifrost Butters faces the ongoing challenge of rising ingredient and packaging costs without the advantage of buying at massive scale. For Meg and her team, every decision must balance quality with sustainability for the business. Choosing packaging that reflected the product’s value was an intentional investment in the brand’s future.
Looking ahead, Bifrost Butters is expanding into more gourmet food stores across the Midwest in 2026 and 2027, bringing its chef-driven compound butters to a broader audience of food lovers.
A Collaborative Process
Meg credits both strong design and strong partnerships for making the transition seamless. Working with a designer who truly understood the product—and a packaging partner who understood the level of quality they were aiming for—made all the difference.
“Paper Tubes kept me up to date regularly with great communication and worked with me for the best deal on our premium package,” Meg shares.
For a business born from decades of culinary expertise and a passion for sharing bold flavors, the new packaging marks a defining step forward. Bifrost Butters is no longer just a chef’s secret—it’s a beautifully presented, gourmet staple ready for home kitchens everywhere.
