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California’s $500M EPR Mitigation Fund: Why It’s the Highest-Stakes Market for Brands in 2027
California’s $500M EPR Mitigation Fund: Why It’s the Highest-Stakes Market for Brands in 2027

by Karly Oykhman July 22, 2026

The California EPR mitigation fund 2027 is the highest-stakes packaging regulation in U.S. history. Starting January 1, 2027, brands selling packaged goods in California will collectively fund $500 million annually—$5 billion through 2037—through mandatory fees tied to packaging type and recyclability. The California EPR mitigation fund 2027 uses eco-modulated fees that punish plastic films, flexible pouches, and non-recyclable composites while rewarding paper-based, compostable, and FSC-certified packaging. The California EPR mitigation fund 2027 makes California the de facto national packaging standard, with fee exposure larger than all other state EPR programs combined. This guide covers how California EPR mitigation fund 2027 fees are calculated, which materials face the highest costs, CAA's October 2026 program plan, and why paper tube packaging reduces fee exposure under the California EPR mitigation fund 2027 structure.

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Health y Sol: Bringing Joy Back to Everyday Essentials
Health y Sol: Bringing Joy Back to Everyday Essentials

by Michele Molina July 01, 2026

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Atlantic Soap Co.: Bringing the Coast Home
Atlantic Soap Co.: Bringing the Coast Home

by Michele Molina June 23, 2026

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Your May 31 Data Is Filed. Here’s How to Reduce What You Owe in 2027
Your May 31 Data Is Filed. Here’s How to Reduce What You Owe in 2027

by Jeff Prince June 22, 2026

The May 31 EPR reporting deadline has passed. If you’re a brand that ships physical products in the United States, there’s a good chance you just filed or should have filed packaging data with a Producer Responsibility Organization under one of the country’s growing Extended Producer Responsibility programs. Oregon, Colorado, and California are already live or in rulemaking. More states are coming.

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Goood Chocco: Where Wellness Meets Whimsy
Goood Chocco: Where Wellness Meets Whimsy

by Michele Molina June 19, 2026

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Rollers Co: Designing a Different Kind of Experience
Rollers Co: Designing a Different Kind of Experience

by Michele Molina June 17, 2026

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Washington State EPR Packaging Law: Timeline and Producer Obligations
Washington State EPR Packaging Law: Timeline and Producer Obligations

by Jeff Prince June 15, 2026

Washington’s Recycling Reform Act (SB 5284), signed May 17, 2025, makes Washington the seventh state with an extended producer responsibility program for packaging and paper products. This guide quickly answers what producers must do, when, and why packaging ROI now matters.

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Packaging ROI: Is Premium Packaging Worth the Investment?
Packaging ROI: Is Premium Packaging Worth the Investment?

by Jeff Prince June 15, 2026

Premium packaging includes custom boxes, branded paper tubes, upgraded packaging materials, sustainable materials, eco-friendly materials, thoughtful inserts, and a packaging design that creates a positive first impression when the package hits the doorstep.

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EPR Packaging Compliance Checklist: What Your Business Needs to Do Right Now
EPR Packaging Compliance Checklist: What Your Business Needs to Do Right Now

by Jeff Prince June 15, 2026

As of early 2026, seven U.S. states have active EPR laws for packaging: California, Colorado, Maine, Maryland, Minnesota, Oregon, and Washington. This EPR packaging compliance checklist is written by Asymmetric Applications for Paper Tube for North American brands using paper, cardboard, tubes, plastic packaging, and more than food packaging.

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Packaging ROI: How Sephora-Level Packaging Is Now Accessible to Independent Brands
Packaging ROI: How Sephora-Level Packaging Is Now Accessible to Independent Brands

by Jeff Prince June 15, 2026

Picture a small skincare or wellness brand in 2026: strong formula, thoughtful vision, loyal early customers, but every order still leaves the studio in a plain kraft mailer with a sticker and a little wrapping. Now compare that with a Sephora unboxing: rigid gift packaging, bold interior print, snug inserts, tactile finishes, and a sense that every detail was developed to create anticipation.

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Chai Chai Love: A Ritual Rooted in Connection
Chai Chai Love: A Ritual Rooted in Connection

by Michele Molina June 09, 2026

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Paper vs. Plastic: Why EPR Fees Are Up to 10x Higher for Plastic Packaging
Paper vs. Plastic: Why EPR Fees Are Up to 10x Higher for Plastic Packaging

by Jeff Prince May 27, 2026

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Who Does the Oregon EPR Injunction Actually Affect? (It's Not Who You Think)
Who Does the Oregon EPR Injunction Actually Affect? (It's Not Who You Think)

by Jeff Prince May 27, 2026

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California SB 54 Is Now Law: What Brands Must Do Before June 1, 2026
California SB 54 Is Now Law: What Brands Must Do Before June 1, 2026

by Jeff Prince May 27, 2026

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What Is "Mega May"? The 6-State EPR Reporting Deadline Every Brand Needs to Know.
What Is "Mega May"? The 6-State EPR Reporting Deadline Every Brand Needs to Know.

by Jeff Prince May 27, 2026

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