Founded in 2025 in Naples, Florida, Save the Bubbles was created with a simple but spirited mission: to give an incredible product the spotlight it deserves. What began as a vision to elevate a practical champagne accessory has quickly taken shape as a brand centered on celebration, presentation, and thoughtful design.
At the heart of Save the Bubbles is founder Aimee Cheesborough, whose career blends retail, merchandising, and experience in the wine and spirits industry. With a deep understanding of how products live both on shelves and in homes, Aimee recognized that even the smallest detail—like a champagne stopper—could become part of a larger experience. Champagne is rarely opened without intention. It marks milestones, gatherings, and spontaneous moments worth remembering. Save the Bubbles was built to honor that ritual.
A Celebration in Every Detail
While not everyone drinks champagne, those who do understand the significance of the pop, the pour, and the toast. Save the Bubbles leans into that emotional connection, transforming a functional stopper into something that feels festive and elevated. The product preserves carbonation, but the brand preserves the moment.
From the outset, packaging was treated as an extension of the celebration itself. Designed by the Save the Bubbles internal team, the retail packaging was envisioned as luxurious, detailed, and experience-driven. The goal was never simply protection—it was presentation. It needed to feel giftable, distinctive, and worthy of the occasion it represents.
Paper tube packaging emerged as the natural solution. Its cylindrical structure offers a unique silhouette at retail while holding the stopper perfectly in place. The shape feels intentional and refined, reinforcing the idea that this is more than a bar accessory—it’s part of the ritual. The weight, structure, and finish work together to create an unboxing moment that feels like a mini celebration before the stopper is even revealed.
Branding Inspired by a Cocktail Napkin
The visual identity draws inspiration from the charm of doodles sketched across a cocktail napkin—playful illustrations celebrating all things champagne. That creative direction brings personality and warmth to the brand while maintaining an elevated aesthetic. The balance of sophistication and whimsy allows the packaging to feel luxurious without feeling overly formal.
A Trusted Partnership
Having partnered with Paper Tube Co. in a previous role, Aimee knew she wanted that same level of craftsmanship and collaboration for this new venture. The established trust made the decision seamless, allowing her to focus on bringing her vision to life with confidence.
Looking Ahead
Save the Bubbles hopes its stoppers—and their signature tubes—will find a permanent place in homes everywhere. The vision is for each box to quietly witness celebrations big and small, from anniversaries and holidays to casual weeknight toasts.
At its core, Save the Bubbles is about more than preserving champagne. It’s about elevating everyday rituals and turning simple moments into something worth savoring.
To learn more, visit https://savethebubbles.com/.
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