Flouwer Co: Blossoming Success with Elevated Packaging

by David Molo November 07, 2023

Picture this: a cocktail infused with delicate edible flowers, finishing sugars that glisten like gems, and garnishing salts that transform any dish into a work of art. For foodies, dining out is an opportunity to experience beautiful, extraordinary flavors that heighten the senses and make noshing and nibbling memorable. Before setting out on their entrepreneurial journey, neighbors Kristen Kapoor and Theresa Halliburton were foodies who loved creating beautiful and elaborate spreads at home for friends and family almost as much as exploring the Colorado dining scene. As their passion project took shape, they soon realized the unique products they created to bring their creations to new heights were missing from the shelves of their favorite grocers. 


A Blooming Beginning

“We couldn’t understand why there was such a gap between the conventional products in the aisles at the grocery store and the food and drinks we enjoyed while visiting new spots on the chic dining scene,” says Kapoor. “As two busy working moms, we wanted to enjoy good food without all the fuss, especially since going out all the time just isn’t practical.” Assuming they weren’t the only ones looking for inspiration at home, the pair discovered that one of the most natural ways to elevate their creations was by incorporating edible flowers into their recipes. They started baking artisanal crackers featuring edible flowers from their gardens. As the Flouwer Co. brand grew, so did the product line, which now includes cocktail cubes, finishing sugars, and garnishing salts, with everything featuring all-natural, plant-based, and floral-infused ingredients.

The Packaging Predicament

Creating high-quality products was just the beginning of Flouwer Co.’s journey to success. They knew their packaging had to be equally exceptional to stand out in the crowded fancy food and beverage marketplace. “Packaging was actually the biggest barrier to progress in building our brand,” explains Kapoor. “We tried boxes, envelopes, and heat-sealable bags, but none matched the elegance we were trying to convey.”


The Missing Tube

Flouwer Co. needed a packaging solution that was not just visually appealing but also functional, eco-friendly, and able to adequately protect their delicate products. The Paper Tube Co. offered an elevated approach to packaging that aligned perfectly with Flouwer Co.’s values and vision. “Their elevated approach to packaging tubes is absolutely the reason we chose The Paper Tube Co.,” says Kapoor. “We had an excellent designer, but we wanted to make sure the construction of the tube was also upscale in look and feel. The final tube design is gorgeous, and the construction of it met us on the level we hoped for.”

A Flourishing Future

Flouwer Co. found the missing piece to its brand identity puzzle with our paper tube packaging solutions. Their products are no longer hidden away in cupboards but proudly displayed on bar carts, ready to join the party. With packaging that truly reflects the essence of its brand, Flouwer Co. is blossoming in the fancy food and beverage marketplace.


Top 5 Reasons to Choose The Paper Tube Co.

As the brand ambassador for your products, your packaging makes a big difference. Whether you’re selling products in the food and beverage, health and beauty, or home goods markets, our eco-friendly customizable paper tubes will help set your brand apart from the competition.

  1. Visual Appeal: Flouwer Co.’s products are a feast for the eyes, and their packaging had to match this aesthetic. The elegant tube design and high-quality construction provided the upscale look and feel they desired. The packaging became an extension of the beauty found in each product.
  2. Storytelling: Flouwer Co. understood the power of packaging in conveying its brand story. The custom-designed tubes allowed them to bridge the gap between conventional and chic dining experiences.
  3. Perceived Value: The new packaging exudes premium quality, making Flouwer Co.’s products appear even more valuable to consumers. It reinforces the idea that these floral-infused delights aren’t just food but an experience worth savoring.
  4. Sustainability: In a world where eco-consciousness is paramount, The Paper Tube Co. packaging aligns with Flouwer Co.’s commitment to sustainability. Their choice of recyclable materials appeals to environmentally conscious consumers, creating a deeper connection between the brand and its audience.
  5. Functional Features: Flouwer Co. sought packaging that was both beautiful and practical. Our tubes deliver functional features that enhance the customer experience, providing a memorable unboxing experience while keeping the contents fresh and protected.

            More than Paper Tubes

            At The Paper Tube Co., we love helping mission-driven companies thrive in a crowded marketplace. If you’re ready to elevate your customer’s unboxing experience with eco-friendly custom-designed packaging that gets attention, we’re ready to help. Together, we’ll design high-quality branded packaging that commands attention worthy of your brand to increase sales.

            “Every single person that I have worked with at The Paper Tube Co., from initial conversations to shipping/fulfillment has been helpful, professional, and transparent, which has been so comforting.”
            – Kristen Kapoor, Founder of Flouwer Co.


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            The Technical Stuff

              • Custom 2-Piece Tube
                • Rolled Edges Top & Bottom
                • White Inside Wrap
                • White Coated Paper
                • Matte Lamination
                • Gold Foil Stamping
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