Based in San Diego, California, Lioness Cacao is bringing a personal touch to the world of ceremonial cacao. Founded in 2026, the brand grew from years of hosting cacao ceremonies and seeing the benefits cacao could bring to a community. With a business rooted in devotion, culture, and connection, Lioness Cacao is creating a product that means more than what’s inside the packaging.
With branding and design by Debbie Geltner, the company’s custom paper tube packaging draws inspiration from Mexican heritage while giving the product a distinctive look on the shelf.
For Lioness Cacao, the journey into the cacao industry started long before the business itself. After years of hosting cacao ceremonies, the founder saw firsthand the impact cacao could have on the people around them. Those experiences inspired the idea to build a brand that could share those benefits with a wider audience.
What makes Lioness Cacao special is the care behind the product. As the founder explains, it is “made with devotion and a lot of heart.” That sense of purpose is at the center of the brand and the experience it hopes to create for its customers.
Like many growing businesses, one of the biggest challenges is scaling while staying true to that original vision.
When choosing packaging for its ceremonial cacao powder, Lioness Cacao wanted something that would catch people's attention. The goal was to attract customers through the visual experience while creating packaging that felt connected to the brand’s story.
The tube’s design, created by Debbie Geltner, takes inspiration from Mexican heritage, bringing a personal and cultural influence into the product’s presentation. The unique shape of the paper tube was one of the founder’s favorite features, helping the packaging stand out while giving the product a memorable look.
At Paper Tube Co., we love seeing brands use custom packaging to express what makes them different. For Lioness Cacao, the tube is more than a container. It is another way to share the heart and heritage behind the product.
Lioness Cacao has big plans for the future, with the goal of reaching customers around the world. As the business grows, its mission remains connected to the experiences that started it all: hosting cacao ceremonies and sharing the benefits cacao has brought to its community.
When asked what they would be doing if they weren't in this business, the founder's answer was simple: they would still be hosting cacao ceremonies. That says a lot about the passion behind Lioness Cacao and the purpose that continues to guide the brand.
We’re excited to see where Lioness Cacao goes next and are proud to be part of bringing its vision to life through custom paper tube packaging.
