Founded in 2025 in New York City,burnd is a skincare brand built around a personal connection to sun protection and a desire to make quality products more accessible. For founder Malachy Mitchnick, the inspiration came from both family and experience. With a father who has spent decades in the industry and a family history of melanoma, sun protection has always been something close to home.
That personal connection helped shape the motivation behind burnd: making the same quality of sunscreen Malachy grew up with accessible to everyone. With a focus on creating products with genuine intentions, the brand is working to bring something different to the skincare industry.
Entering the skincare industry comes with its own set of challenges, particularly when it comes to communicating what makes a product different in such a highly regulated market. For burnd, staying true to its motivations and creating products that stand apart are central to the brand's identity.
As Malachy puts it, what makes burnd unique is simple: "Our products are better and our motivations for bringing them to market are authentic and real."
It's this straightforward approach that continues to guide the brand as it grows.
For its Restore moisturizing serum, burnd wanted packaging that felt just as distinctive as the product itself. Working with designers John Barnett and Tom Collins, the brand chose custom paper tube packaging to give the product a more elevated and memorable presentation.
The goal was simple: beautiful packaging that would help the product stand out. Drawn to the look and uniqueness of paper tubes, burnd found a packaging solution that aligned with the visual direction it wanted to achieve.
When choosing a packaging partner, customer service also played an important role. As a growing business, having a team that could help bring its ideas to life made a difference.
As a new business, finding the right packaging can be an important part of establishing a brand's identity. Malachy shared that working with Paper Tube Co. helped burnd achieve a level of presentation that might otherwise have been out of reach.
"Paper Tube Co helped me as a new business owner create packaging that was far superior to what we had access to before. You guys helped us show up the way we wanted to, before we had the skillset or the budget to do so."
It's always rewarding to help emerging brands bring their vision to life, especially when packaging can make such a meaningful difference in how a product is presented.
Looking ahead, burnd has big ambitions. When asked where he sees the business going in the future, Malachy's answer was short and confident: "Taking over the world."
And if he weren't building a skincare brand? You'd probably find him surfing.
We're excited to see what's next for burnd and look forward to being part of its journey as the brand continues to grow.
