For over two decades,Mr. Suzuki's Pet Care DBA Canine to Five, Inc. has been helping dogs live healthier, more comfortable lives through a holistic approach to skin wellness. Founded in 2005 and based in San Diego, California, the company believes that caring for a dog's skin should be more than a routine—it should be a meaningful act of care.
That philosophy extends beyond the products themselves. Every detail, from the botanical ingredients insideVITALIXIR Rescue Butter to the packaging surrounding it, was designed with intention.
FounderHiromi Suzuki originally moved from Japan to the United States to pursue a career as a professional dog trainer. After opening a dog daycare and training facility, years of working closely with dogs experiencing chronic skin conditions revealed a gap in the pet care industry.
Many products focused solely on cleaning, while few addressed the long-term health of the skin barrier.
Inspired by the dogs she cared for every day, Hiromi developed a holistic skincare line centered around supporting healthy skin through consistent care rather than quick fixes. Today, the brand encourages pet owners to view skincare as part of a complete wellness routine—one that works alongside nutrition, gut health, and overall wellbeing.
To further support that journey, the company has even developed a skin scoring and tracking system, helping owners monitor progress while staying motivated throughout their dog's recovery.
When it came time to package Rescue Butter, functionality alone wasn't enough.
The team wanted packaging that would protect the product from light while becoming a lasting part of the customer experience. Instead of creating something disposable, they envisioned a container customers would continue using long after opening the product.
A custom rigid paper tube became the perfect solution.
Durable, protective, and beautifully crafted, the tube transforms Rescue Butter into something that feels premium from the very first interaction. Rather than ending its purpose once opened, the packaging becomes a reusable storage case that customers are proud to display in their homes.
It's packaging designed to be kept—not discarded.
Every design element was carefully considered to communicate the values behind the product.
Deep navy tones evoke trust, quality, and confidence, while soft pink accents introduce warmth and gentle care. Together, the colors create a calming aesthetic that feels more like home décor than traditional pet care packaging.
The result is a package that moves away from the clinical appearance often associated with pet products and instead creates an experience that feels thoughtful, comforting, and elevated.
It's a reminder that daily care can be both purposeful and beautiful.
Before partnering with Paper Tube Co., Mr. Suzuki's Pet Care explored traditional folding cartons and flexible pouches. While practical, neither option reflected the premium quality of Rescue Butter or helped the product stand out in retail environments.
The rigid paper tube changed that.
Its distinctive shape immediately captures attention on store shelves while reinforcing the craftsmanship behind the brand. Retail partners frequently comment on the packaging, often using it as a conversation starter with customers before they even learn about the product inside.
For Mr. Suzuki's Pet Care, the packaging has become more than protection—it's an extension of the brand's story.
As the company continues to grow, its mission reaches far beyond expanding its product line.
Mr. Suzuki's Pet Care hopes to reshape the conversation around canine skin health by encouraging preventative skincare as part of every dog's routine. Through education, retail partnerships, and its Holistic Dog Skin Lounge concept, the company aims to empower more pet owners with the knowledge and confidence to care for their dogs through every stage of life.
It's a vision built on consistency, compassion, and the belief that healthier skin leads to happier dogs.
Thoughtful products deserve thoughtful packaging, and collaboration played an important role in bringing Rescue Butter to life.
Working with the team at Paper Tube Co., Mr. Suzuki's Pet Care found a packaging partner that shared its commitment to quality, craftsmanship, and attention to detail. The finished rigid paper tubes not only protect the product—they elevate the customer experience and help communicate the values behind the brand.
Together, the result is packaging that tells a story before the lid is ever removed.
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